Simplifying, CRM & xRM

Monthly Archives: November 2012

Pricing – The customer is always right

This post is all about pricing our Dynamics CRM 2011 add-on product N52 Formula Manager. And the lessons we have learnt since launching in July of this year.

The single biggest lesson, ‘Keep it simple stupid’.

Our team knows this rule and yet we ended up with a complex model of trying to keep every type of customer \ partner happy. We listened to people who on paper had heaps of experience, looked at how other people approached their pricing but as an old friend of mine would say ‘you over engineered it’ 🙂

What was the consequence of this, “Many options = Many questions”.

I cannot tell you how much time we spend just answering various questions about how this worked, way too much. Since we launched in July we have spoken to heaps of potential customers about the overall price and what value they put on our add-on so now we feel much more informed about the add-on marketplace for Dynamics CRM.

Nearly all the people that try the product love it & want all the features but they can only justify the price if it saves them significant amounts of time or helps to close a deal. So if they only create say 20 formulas its hard to justify a big price tag. But if you have 100+ formulas implementing lots of business rules then its easy to justify.

So with this new found information today we are announcing,

  • Renaming of the ‘Community Edition’ to ‘Standard Edition’
  • Blending of the existing customer \ partner pricing down to just 4 price points
  • Removing ‘User Count’ as a means of working out the value to a customer & replacing with how many formulas they actual create
  • All existing paying customers will be automatically upgraded to the Enterprise Edition

The Standard version will continue to be completely free with no string attached as this helps to get the message out about the product & enables North52 to  have relationships built on trust with the end-users. We know that people just want to implement the best Dynamics CRM system they can & hopefully if they consider  N52 Formula Manager as part of their solution it will now be much easier for them to understand.

For more information, visit or contact


N52 Formula Manager – Winter Release

Cork, Ireland – November 26th, 2012 – North52, a leading provider of software products for the Microsoft Dynamics CRM platform, announced today general availability of  the Winter release for their  flagship product N52 Formula Manager.

“North52 is delighted to release N52 Formula Manager ahead of schedule & with  significant functional improvements,” said John Grace, Founder & CEO North52. “It was evident from earlier in the year that this was going to be an important release for us, and we’re looking forward to continuing customer feedback.”

Full details of the Winter release can be found at the N52 Formula Manager – Release History knowledge base article & training videos of the new functional features can be found on the North52 YouTube Channel.

N52 Formula Manager allows for the creation & execution of Excel like dynamic custom formulae within CRM 2011, enabling:

  • Dynamics CRM consultants to deliver solutions up to 10 times faster
  • Reduced need for in depth coding (C#, Javascript) by simply writing formulae
  • Consultants focus on adding business value instead of troubleshooting bugs
  • Sales & project managers to commit to deadlines with confidence

About North52
North52 is a leader in the creation of software products for the Microsoft Dynamics CRM platform. As a Microsoft partner, North52 has an impressive and rapidly growing list of customers benefiting from its products. Headquartered in Cork, Ireland with a further office in London, United Kingdom, North52’s core values of the right Technology, the right People and the right Partnerships ensures delivery of great products for their customers.

For more information, visit or contact